• Gold
    Gold is a highly malleable metal that is bright yellow in appearance. Due to its beautiful color, it has been a very popular choice for jewelry. Pure gold is usually not ideal for jewelry because of its soft nature, so it is common to combine gold with other metals to increase its strength. By combining gold with other metals, it is possible to change the color of pure gold to white, green and even rose gold.

  • Platinum and Palladium
    Platinum and palladium are luscious metals that don't require plating to keep their natural bright white color.
    Where gold is typically alloyed with other metals, platinum and palladium are typically found 95% pure in jewelry, which reduces risk of color variation, as well as allergic reactions.

  • Sterling Silver
    Silver is another beautiful metal that is similar to platinum or white gold in appearance, and commonly used in jewelry. Sterling silver is prone to tarnishing, and too soft for everyday jewelry with small prongs like engagement rings. Silver is pleasantly affordable, and can be easily polished to revive its beautiful luster.

  • Alternative Metals
    Alternative metals are non precious metals like titanium, stainless steel, and tungsten. These non traditional metals are commonly used in jewelry that requires extreme strength and resistance to corrosion and rust. It is the perfect alternative to the precious metals when the wearer is exposed to extreme conditions and environments.

  • Metal Care
    Every metal has it its own set of properties and requirements for cleaning to prevent tarnishing and ruining the metal. It is important to maintain the metal to ensure its beauty and strength remain everlasting.


The more you know about jewelry, the more confident you'll feel about choosing and buying the right pieces. Above, we've provided some basic information about the gemstones and the metals that come together to create your favorite jewelry.